About

Rooted in Nature. Driven by Experience.

Who we are

Born from Nature. Built on Experience.

Palmata Outdoors AB is a Swedish outdoor industry company shaped by real-world experience and a deep respect for the natural environment.

We represent carefully selected brands that serve professionals, enthusiasts, and nature lovers who demand performance, reliability, and responsibility. Every partnership we build is grounded in trust, knowledge, and a shared commitment to sustainable outdoor living.

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Our Value

Values That Guide Every Decision

Our Vision
We envision an outdoor industry that inspires adventure while protecting the environments that make it possible. Palmata Outdoors AB strives to contribute to a culture that is inclusive, responsible, and focused.

Our Mission

To provide sustainable, high-performance solutions for the hunting, fishing, forestry, agriculture, outdoor, and sports industries by combining practical experience with a deep respect for nature.

Our Story

Palmata Outdoors AB was founded by people who live and breathe outdoor life. From forest trails and open waters to fields and training grounds, our experience is shaped by real-world use — not theory.

Industries Our Brands Serve

The brands we represent operate across multiple outdoor and professional sectors:

Hunting

Precision tools and equipment built for accuracy and trust

Fishing

Practical solutions designed for varied waters and conditions

Forestry

Professional-grade gear for challenging environments

Agriculture

Outdoor solutions supporting daily work and productivity

Outdoor & Lifestyle

Equipment that enhances exploration and connection with nature

Why Choose Palmata Outdoors AB

Experience. Integrity. Responsibility.

Real Outdoor Experience

Our knowledge comes from hands-on experience across hunting, fishing, forestry, agriculture, outdoor life, and sports. We understand the realities of the field.

Selected Partnerships

We work only with brands that meet our standards for quality, durability, and sustainability. Every partnership is intentional and built for long-term value.

Sustainability at the Core

Respect for nature guides every decision we make. From brand selection to strategy, we prioritize ecological responsibility and long product life cycles.

Strategic Market Insight

We help brands navigate the outdoor industry with clarity and confidence. Our insight supports responsible growth and strong positioning in competitive markets.

Long-Term Relationships

We believe strong relationships build strong brands. Our approach is transparent, collaborative, and focused on long lasting partnerships.

Swedish Roots & Perspective

Grounded in Scandinavian outdoor culture, we combine local knowledge with an understanding of international industry standards and expectations.

Discover the Brands We Represent

Each brand we work with is selected for its quality, performance, and commitment to responsible outdoor practices.

Let’s Connect

If you’re looking for a committed partner within the outdoor industry, we’d be happy to start the conversation.